Portfolio Management Services offers innovative and exclusive products available in the market. Our mission is to become a nationally recognized wealth creator with emphasis on our customers and corporate governance. Ensuring that our investors feel at ease and in control of their money is of paramount importance to us. And that is the reason that we emphasize tailor-made investment strategies and complete transparency. All potential investment opportunities are subjected to extensive research, which includes analysis of various macro and micro economic indicators, related to specific sector/ company and/ or industry. As a PMS customer, you get a lot more than just superior portfolio management. You get the advantage of a solid and reputable track record backed by the expertise of a sound and stable investment team. We aim to 'minimize risks while optimizing gains'.

Ellixir Securities Pakistan (Elixir) is proud to announce the initiation of distribution for Open end Mutual Funds. Fund Flex, a unique product is a customized solution to the best investment decisions suited to your risk appetite and investment objectives. Here at Fund Flex we provide all regular updates as well as extensive analysis on the current and future trends.

Our network stretches out to two cities i.e. Karachi & Lahore with plans to increase more branch offices across the country. We provide an unbiased and true opinion which without doubt stands as our credibility in the market. The transparency and quality of our service can be evaluated through our experience of dealings with all top rated Asset Management Companies as we give the right advice at the right time for the right fund.

They offer superior returns than government schemes or bank deposits.

Although Mutual funds are managed by professionals with large investment pools providing diversified investment opportunities at low transaction costs, yet, with more than 30 asset management companies and 60 plus funds in the market it is difficult to make the right choice. Each fund has a predetermined investment objective that tailors the fund's assets, regions of investments, and investment strategies. With growing awareness the markets for mutual funds is also opening up and moving towards maturity

With our team of professionals, all of whom have years of experience under their belt, we strive to help you achieve your investment goals; help you understand the various fund types so that you are able to invest in whatever you see fit as well as diversify and hedge against downside risks. We believe it is our responsibility as a firm to make our client aware of all the possible scenarios and dynamics of the financial market so when you do invest, it is with expert knowledge.

 

A mutual fund is simply a financial intermediary that allows a group of investors to pool their money together with a predetermined investment objective. The mutual fund will have a fund manager who is responsible for investing the pooled money into specific securities (usually stocks or bonds). When you invest in a mutual fund, you are buying shares (or portions) of the mutual fund and become a shareholder of the fund. In other words, a mutual fund is a professionally managed firm of collective investments that collects money from many investors and puts it in stocks, bonds, short-term money market instruments, and/or other securities.

We begin with a discussion of money market funds for several reasons:
They are the safest for the novice investor;
They are the easiest, least complicated to follow and understand;
Almost without exception, every mutual fund investment company offers money market funds;
Money market funds represent an indispensable investment tool for the beginning investor.
They are the most basic and conservative of all the mutual funds available;
Money market funds should be considered by investors seeking stability of principal, total liquidity, and earnings that are as high, or higher, than those available through bank certificates of deposit. And unlike bank cash deposits, money market funds have no early withdrawal penalties.

Specifically, a money market fund is a mutual fund that invests its assets only in the most liquid of money instruments. The portfolio seeks stability by investing in very short-term, interest-bearing instruments issued by the state and local governments, banks, and large corporations. The money invested is a loan to these agencies, and the length of the loan might range from overnight to one week or, in some cases, as long as 90 days. These debt certificates are called "money market instruments"; because they can be converted into cash so readily, they are considered the equivalent of cash.

To understand why money market mutual funds is recommended as an ideal investment, let me reemphasize just seven of the advantages they offer:
Safety of principal, through diversification and stability of the short-term portfolio investments
Total and immediate liquidity, by telephone or letter
Better yields than offered by banks, 1% to 3% higher
Low minimum investment, some as low as $100
Professional management, proven expertise
Generally, no purchase or redemption fees, no-load funds

 

The objective of income mutual funds is to seek a high level of current income commensurate with each portfolio's risk potential. In other words, the greater the risk, the greater the potential for generous income yields; but the greater the risk of principal loss as well.
The risk / reward potential is low to high, depending upon the type of securities that make up the fund's portfolio. The risk is very low when the fund is invested in government obligations, blue chip corporations, and short-term agency securities. The risk is high when a fund seeks higher yields by investing in long-term corporate bonds, offered by new, undercapitalized, risky companies.
Who should invest in income funds?
Investors seeking current income higher than money market rates, who are willing to accept moderate price fluctuations
Investors willing to "balance" their equity (stock) portfolios with a fixed income investment
Investors who want a portfolio of taxable bonds with differing maturity dates
Investors interested in receiving periodic income on a regular basis.

The primary purposes of income and growth funds are to provide a steady source of income and moderate growth. Such funds are ideal for retirees needing a supplement source of income without forsaking growth entirely.

The primary objectives of growth and income funds are to seek long-term growth of principal and reasonable current income. By investing in a portfolio of stocks believed to offer growth potential plus market or above - market dividend income, the fund expects to investors seeking growth of capital and moderate income over the long term (at least five years) would consider growth and income funds. Such funds require that the investor be willing to accepts some share-price volatility, but less than found in pure growth funds.

The basic objectives of balanced funds are to generate income as well as long-term growth of principal. These funds generally have portfolios consisting of bonds, preferred stocks, and common stocks. They have fairly limited price rise potential, but do have a high degree of safety, and moderate to high income potential.

Investors who desire a fund with a combination of securities in a single portfolio, and who seek some current income and moderate growth with low-level risk, would do well to invest in balanced mutual funds. Balanced funds, by and large, do not differ greatly from the growth and income funds described above.

Growth funds are offered by every investment company. The primary objective of such funds is to seek long-term appreciation (growth of capital). The secondary objective is to make one's capital investment grow faster than the rate of inflation. Dividend income is considered an incidental objective of growth funds.

Growth funds are best suited for investors interested primarily in seeing their principal grow and are therefore to be considered as long-term investments - held for at least three to five years. Jumping in and out of growth funds tends to defeat their purpose.

However, if the fund has not shown substantial growth over a three - to five-year period, sell it (redeem your shares) and seek a growth fund with another investment company.
Candidates likely to participate in growth funds are those willing to accept moderate to high risk in order to attain growth of their capital and those investors who characterize their investment temperament as "fairly aggressive."

The intent of an index fund is basically to track the performance of the stock market. If the overall market advances, a good index fund follows the rise. When the market declines, so will the index fund. Index funds' portfolios consist of securities listed on the popular stock market indices.

It is also the intent of an index fund to materially reduce expenses by eliminating the fund portfolio manager. Instead, the fund merely purchases a group of stocks that make up the particular index it deems the best to follow. The stocks in an index fund portfolio rarely change and are weighted the same way as its particular market index. Thus, there is no need for a portfolio manager. The securities in an index mutual fund are identical to those listed by the index it tracks, thus, there is little or no need for any great turnover of the portfolio of securities. The funds are "passively managed" in a fairly static portfolio.

An index fund is always fully invested in the securities of the index it tracks.
An index mutual fund may never outperform the market but it should not lag far behind it either. The reduction of administrative cost in the management of an index fund also adds to its profitability.

As was noted earlier, most mutual funds have fairly broad-based, diversified portfolios. In the case of sector funds, however, the portfolios consist of investment from only one sector of the economy. Sector funds concentrate in one specific market segment; for example, energy, transportation, precious metals, health sciences, utilities, leisure industries, etc. In other words, they are very narrowly based.

Investors in sector funds must be prepared to accept the rather high level of risk inherent in funds that are not particularly diversified. Any measure of diversification that may exist in sector funds is attained through a variety of securities, albeit in the same market sector. Substantial profits are attainable by investors astute enough to identify which market sector is ripe for growth - not always an easy task!

Specialized funds resemble sector funds in most respects. The major difference is the type of securities that make up the fund's portfolio. For example, the portfolio may consist of common stocks only, foreign securities only, bonds only, new stock issues only, over - the - counter securities only, and so on.

Those who are still novices in the investment arena should avoid both specialized and sector funds or the time being and concentrate on the more traditional, diversified mutual funds instead.

In case of Islamic Funds, the investment made in different instruments is to be in line with the Islamic Shairah Rules. The Fund is generally to be governed by an Islamic Shariah Board. And then there is a purification process that needs to be followed, as some of the money lying in reserve may gain interest, which is not desirable in case of Islamic investments.